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Success Is a Choice ©
"You're as successful as you want to be." Just try and throw this statement out at your next networking function or family gathering and watch the sparks fly. Emotions may flare up, yet it will not discount the validity of this statement. To...
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Famous Business Strategies
Either simply a looker-on or a player in the world of business, you see millions piling into the accounts of world's most famous businessmen and naturally the question pops "How?", wondering what is the alchemy they've discovered? Yet,...
The Art of Employee Motivation
If you think that your employees’ poor performance on their designated jobs is costing you a whole lot of loss profits, then instead of just doing a total overhaul of your employee roster, why not try to do some employee motivation tactics to get...
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Harness The Power of a Strong Vision
What is your vision? How is this vision communicated to inspire you and your organisation? You don't have a clear and powerful vision? Join the club. When I'm working with individuals, I've noticed that generally they fall into two distinct...
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Company Logo Watches – The 30 Times a Day Reminder of Your Business
Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items, although in reality branded watches can be purchased for less than $5 a piece, making them remarkable value for money.
To get the maximum benefit from branded watches, they should be used carefully, emphasizing their premium value. Here are some ideas for using company logo watches to best effect:
- As internal rewards. For example, celebrate particular milestones or exceptional acheivment with a high quality watch gift.
- Motivational prizes. Offer watches as prizes for hitting sales targets or beating deadlines.
- High profile product launches, or new company launches. Give away watches at your launch event. A watch is looked at on average 30 times a day, which makes it the perfect vehicle for getting your logo in front of the eyes of journalists and reminding them about your
new company or product.
- Customer bonuses. Use watches as bonus items for clients whose business exceeds a certain level. You’ll encourage your customers to spend that little bit more with you, and at the same time, put your logo on their wrist reminding them of what great service you offer (30 times a day!)
- Apology items. Everyone makes mistakes from time to time. If you’ve made an error, make it up to the customer by offering them a quality watch, branded of course, as a way of saying sorry. Not only will you be showing them you care, but you’ll be putting your corporate image on their wrist for years to come.
About the Author
Edwin Taylor is a graphic artist specialising in logo design and branding. He has worked for a wide range of clients from sectors ranging from automotive to private banking. Edwin is a contributing editor at Logo Informer ( http://www.logoinformer.com ).
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