The Boy Who Cried Wolf Redux
You've probably heard the story of the Boy Who Cried Wolf.
The problem is that the child was looking for attention and
thought it would be fun to scream at the top of his lungs
that a wolf was nearby. Each time he did, the entire town
came running to his rescue!
It worked twice!
But each time all the townsfolk came running to his field all set
to do battle with a big, mean wolf, all they found was a bunch
of sheep casually munching on grass.
The boy really felt important when everyone came running to his
aid!
However, the third time, no one believed him. No one came
running when he screamed "wolf, wolf!!!"
Unfortunately for the young lad, the third time was real!
There WAS a wolf and the boy was forced to fend him off all on
his own. And to make a long story short . . .
The wolf won!
Now the moral of this story isn't about danger, nor is about
practical joking, nor seeking attention. Rather, it's about . . .
The improper use of manipulative motivation!
You see, by screaming "wolf!", the boy created a sense of
urgency that the people of the town couldn't ignore. They had
to come!
You could almost picture them reaching the field in an
absolute panic, their adreneline pumping through their veins, eyes
bulging!
And you can pretty much guess how they felt when they discovered
that it was all a ruse!
Maybe the first time they might have thought the boy was just
mistaken. A lot things go bump in the night, and sometimes
shadows play tricks on a person out there alone in the dark.
But twice?
How many times is one expected to react in the same way to the
same scam? How long will it take before people get wise to it?
Interestingly enough, you might be asking yourself the same thing
each time you come across an advertisement telling you to "get in
today!", or "time is running
out!"
And too, you might be getting wise to the websites that tell you,
"There is nothing else like it on the web!", or "You are guaranteed
to make X amount of dollars in one week!"
These types of ads may have worked for a time, but people are
getting wise to them. And as they get wise, they're beginning to
trust, those who promote in this way, less and less.
In fact, these days, promoting programs and products using a
manipulative sense of urgeny is as good as tatooing "scam artist"
on your forehead!
Now there's nothing wrong in rousing emotion in your sales
efforts. The problem is though, if you rouse the wrong ones, you'll
make enemies, and enemies don't buy things from you!
You don't want your customers to regret making a hasty decision,
especially if they can look back on it and blame you for it!
Now what if the boy in our story thought things through before
jumping on the scam approach to gaining attention?
What if . . .
He explained that there were some interesting shadow play out
there in the dark, and invited them to come sit and watch?
Or what if . . .
He told some people how nice the night air felt and how peaceful
it was just sitting there watching the sheep graze? How lucky he
was to have such a great job!
Maybe he would have aroused different emotions in the townfolk. And
maybe he could have gotten some of them to come sit with him out
of a desire for peace and quiet, or out of curiousity.
What if he had convinced rather than connived?
About the Author
Ken Nadreau is the author of "Power Suits for Online Marketers." A
free report that explains the three most important aspects of sales, and
how using them, turns the average marketer into a legitimate,
"well dressed" professional.
http://taoenterprises.com/powersuit/index.html
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